TAQA launches new brand identity

Abu Dhabi National Energy Company (TAQA), the integrated utility company, has launched a new brand identity for its group of companies

The rebranding underpins the company’s strategy to increase awareness of extent of TAQA’s utility activity covering the entire utility value chain, as it pursues growth through delivering integrated power and water services in the UAE and internationally.

Under the new brand identity, Abu Dhabi Distribution Company (ADDC) and Al Ain Distribution Company (AADC) will be brought under a single new brand, TAQA Distribution; Abu Dhabi Transmission and Despatch Company (TRANSCO) will become TAQA Transmission; Sustainable Water Solutions Holdings (SWS Holdings) will be rebranded as TAQA Water Solutions; and Abu Dhabi Energy Services (ADES) will become TAQA Energy Services.

Boosting awareness

Jasim Husain Thabet, TAQA’s Group chief executive officer and managing director, commented, “In the past four years we have been driving improvements in the performance of TAQA’s operating companies and growing our business. These changes to the brands of our operating companies will provide a major boost to the awareness and understanding of the scale and breadth of TAQA’s role in Abu Dhabi and the scope of our activities as one of the largest integrated utilities in EMEA and a national champion for the UAE. TAQA’s operations underpin part of the daily life of millions of people globally through the power and water services we provide. We take our responsibility very seriously and are determined to continue to be at the heart of the UAE drive towards net zero and to play our role in the energy transition.”

Omar Al Hashmi, TAQA Distribution’s incoming chief executive officer, added, “ADDC and AADC have powered our communities for decades, ensuring that essential energy and water is delivered to every home in Abu Dhabi. Unifying the two will create a distribution powerhouse, with the scale and capability to support TAQA’s overarching mission of being a low-carbon power and water champion.

“Combining the strengths and talents of both into a single entity will enhance the service we provide to our customers while also creating a more dynamic and more innovative organisation. As TAQA Distribution, we are committed to continuing to serve our communities while adhering to the utmost standards of excellence.

“Moving into 2025, the rebrand will allow TAQA’s market leading businesses to build on their track record of operational excellence, with a continued focus on building its digital and advanced technology capabilities and strengthening its strategic partnerships to support TAQA’s long-term growth in line with the Group’s sustainability and ESG targets.”