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Schlumberger has rebranded as SLB, underscoring the company’s vision for a decarbonised energy future and signifying its transformation from the world’s largest oilfield services company to a global technology company focused on driving energy innovation for a balanced planet

OlivierLePeuchOliver LePeuch, CEO SLB. (Image source: SLB)

The legacy Schlumberger brand and nearly all of its affiliated brands will become one under the new SLB brand, which introduces a refreshed visual identity, including a new company logo.

 “Today we face the world’s greatest balancing act – providing reliable, accessible and affordable energy to meet growing demand, while rapidly decarbonising for a sustainable future,” said Olivier Le Peuch, chief executive officer, SLB. 

“This dual challenge requires a balance of energy affordability, energy security and sustainability. It requires a balance of innovation and decarbonisation in the oil and gas industry as well as clean energy solutions. It requires a balanced energy mix for a balanced planet. Our new identity symbolises SLB's commitment to moving farther and faster in facilitating the world's energy needs today and forging the road ahead for the energy transition.”

The company has spent the last three years laying the groundwork for its increasing focus on low- and zero-carbon energy technology solutions while continuing to drive innovation, decarbonisation and performance for the oil and gas industry.

SLB will focus on delivering results-driven solutions for its customers in four areas:

New energy systems – SLB will continue forging partnerships across various industries to develop technologies across five areas: carbon solutions, hydrogen, geothermal and geoenergy, energy storage and critical minerals.

Industrial decarbonization – Reducing emissions, particularly from hard-to-abate industries, is critical to achieving net zero targets. Last month, it announced plans to develop a digital sustainability platform that will provide sustainability solutions for hard-to-abate industrial sectors. SLB is also focused on expanding technologies and opportunities for carbon capture, utilisation and sequestration (CCUS), which is one of the most significant levers for decarbonising multiple industries.

Digital at scale – Digital capabilities continue to grow throughout the energy industry and have become a key performance and efficiency driver. SLB’s customers will be able to use the company’s digital products and services to help meet their sustainability goals by driving transparency, better measurement, more effective planning and much more impactful outcomes with integrity.

Oil and gas innovation – SLB will continue innovating new products, services and technologies that make the exploration and development of oil and gas assets cleaner, more resilient and more efficient, with lower carbon and less impact on the environment. Through the continued growth of digitally enabled technologies that improve efficiency and performance, its Transition Technologies portfolio and its SEES methane elimination business, SLB will provide solutions that enable its customers to increase production from their reserves at a competitive cost and low carbon intensity per barrel equivalent.