Neo Oiltools appoints regional manager for Middle East

Drilling tools provider, Neo Oiltools, has appointed Omar ElSherif as the regional manager for Middle East

Previously, ElSherif has been associated with SLB's senior leadership for more than 13 years, donning the roles of drilling product engineer, technical sales engineer and senior drilling product engineer. His blend of engineering knowledge, product management experience, and local insight positions him ideally to support Neo Oiltools’ expansion and help boost drilling performance for operators across the Middle East.

ElSherif said, “I am pleased to join Neo Oiltools. I look forward to collaborating with operators across the region to improve drilling performance in these demanding environments.”

Middle East's complex geology is characterised by deep carbonates, extended-reach wells, and high-pressure formations that generate axial, lateral, torsional, and high-frequency vibrations. This pushes up reparing and other costs for operators from the region as slow penetration leads to damaged equipment.

Neo Oiltools addresses these challenges with NeoTork, a patented cable-and-spring tool that mitigates all four vibration types while maintaining optimal bit engagement—improving efficiency and minimising downtime. Integrated with NeoSmart, which captures high-frequency, 3D vibration data, it delivers actionable diagnostics that drive smarter drilling decisions.