Lukoil has launched its flagship synthetic automotive lubricants range in the UAE through a partnership with Al Habtoor Motors LLC., under the brand name, GENESIS
The GENESISenesis range offers greater engine protection and significantly extended drain intervals and is approved by Porsche, BMW, Mercedes Benz, Volkswagen, General Motors and Renault. It also meets requirements of most European, American, Japanese and Korean car manufacturers.
“As the 21st century consumers, governments and industries move towards advanced technology to achieve increased efficiency and reduced emissions, the scope and role of lubricants manufacturers change and call for huge R&D investments in new product developments. Lukoil has already stayed ahead of the curve and developed an impressive range of synthetic products. We are pleased to launch our top-range GENESIS oils in this highly sophisticated and competitive market,” said Victor Zhuravskiy, CEO LML DMCC, who is responsible for automotive lubricants in the region.
The new product range meets and exceeds the stringent quality and high-performance standards set by the global industry organisations, API and ACEA. The company commented that the GENESIS range was developed following extensive research and development and use of innovative technologies, which is in line with LUKOIL’s objectives of producing and marketing premium products, delivering value to its customers and contributing to environmental protection through lower carbon emissions.
Speaking about LUKOIL’s presence in the Middle Eastern market, June Manoharan, managing director at LML DMCC, said, “Our operations in the region have been very encouraging. Since we partnered with Al Habtoor Motors LLC in 2015, we have already captured two per cent of the market share in UAE. This success is also mirrored in other GCC markets – Qatar where we have seven per cent market share, Bahrain and Oman three per cent of the market each and in Kuwait two per cent. With the introduction of this new range, we are now looking to double our market shares across GCC in the next three years.”
