Oil Review Middle East caught up with Hani El Tannir, CEO at Al Masaood – Group Industrial, at ADIPEC
Oil Review Middle East (ORME): Can you give us an overview of the technologies you are showcasing at ADIPEC?
Hani El Tannir (HET): ADIPEC 2023 really has been wonderful for us. Visitor level and its seriousness look great. In addition, we are launching new partnerships with a couple of new world class innovators who are bringing world class technology with them. Those new additions are from across the world, ensuring we are getting the best globally.
I can also say that we are bringing solutions in carbon capture, along with new solutions for water and wastewater management. Basically, we are looking at manufacturing in a sustainable way. Besides, we got a couple of big projects for ADNOC, where we will be activating local manufacturing to meet the in-country value requirements. Actually greater local manufacturing is part of our policy and plans in general.
At the same time, we are working with a partner for carbon capture technology, and have moved on this already.
ORME: You talked about carbon capture. Are you working on hydrogen as well?
HET: Yes. We are working with an American conglomerate and a European one in two different directions to develop projects. We need to iron out details of course, but a start has been made, as I said earlier.
ORME: What is Al Masaood doing in the clean energy space?
HET: Al Masaood is a company that is always innovating and has been providing sustainable solutions for the country for some time now. So yes, we are working in the clean energy sector. We are very much into the solar energy sector as well. One of our divisions has come up with the SHAMS+ mobile charging system for EVs, which is very versatile. We’re also teaming up with local authorities to implement such systems.
ORME: What are the trends that you are witnessing?
HET: Organisations such as ADNOC and DEWA are looking for sustainable solutions. This is in line with government directives, of course. We’re also working with our French principals for solutions in the nuclear energy space. I think that Sustainability and Renewables are the irreversible way forward. Local value addition is another irreversible direction. It is all moving forward and we are part of this momentum which is very pleasing. I wish to thank our Directors and our GMs for their proactive spirit and vision in doing this.
ORME: What are some of the challenges?
HET: There’s always going to be some resistance to adopting new technology. If you're going to bring new innovative solutions, then that technology needs to be proven and accepted. But I am confident that this will evolve with a pace that will continue to pick up. More importantly, you need to be qualified and knowledgeable to be able to explain it well to your customers. So we are learning as we go along, and there is nothing wrong with that. Because introducing technology and delivering technology are two different things. We are introducing it, but to deliver the technology we need to have to go through many basic pieces: from registration to giving a complete overview for that technology to the end user. This is the starting challenge. But as I said, we are moving, and the client base is responding, so I am very confident about the future.
