BISAL celebrates 20th year in business

Equipment rentalByrne Investments Saudi Arabia Limited (BISAL), a leading equipment rental company and KSA arm of the Byrne Group, is celebrating its 20th year in business

The company has grown from a modest team of only a handful of people to employing a multi-disciplined and multinational team of over 350 people, including a strong body of local Saudi talent, offering high quality turnkey solutions to multiple industries across the kingdom, including oil and gas, events, manufacturing and logistics, construction and infrastructure, marine and ports and defense and military. 

BISAL launched its operations in Dammam in 2001, and over the last two decades the company has expanded its footprint across the entire kingdom with offices and depots in Dammam, Jubail, Riyadh, Thuraif, Jeddah and Yanbu. Today, the company boasts an extensive rental fleet of over 5000 units of equipment and growing to meet the current and anticipated future demand. 

To celebrate this milestone achievement, Byrne Groups deputy CEO Pat Fallon and chief strategy officer Quentin Lo, recently visited BISAL’s headquarters in Jubail to commend the team on their efforts.

“Twenty years ago, we established a small depot on the Abqaiq Road outside of Dammam in the Eastern Province, hoping that we could replicate the model we had established from the early years of our foundation in the UAE in the early 1990`s. Today in BISAL we are exceptionally proud of our team of committed and skilled individuals, and we recognize and appreciate that our success in this geography is as a result of their hard work, as well as the loyal support of our clients and partners” said Pat. “Our business model was unique, but the success we’ve experienced is still a result of putting clients first.”

BISAL believes in developing long-lasting relationships based on honesty, integrity and the value of experience. The team is dedicated to listening to their clients and evolving the business and strategies in line with their requirements.

“We believe success comes down to listening to our customers and treating each client individually,” said Pat. “Our team has extensive industry experience, and we know the right questions to ask to get to the right solutions. This is why a vast number of our projects result in repeat, long-term relationships.”

The last 20 years have seen monumental shifts in consumer behavior, fueled by the digital age. The pandemic significantly accelerated these changes. The evolving landscape requires expertise and collaboration now more than ever, two things on which BISAL has built its reputation. Whether it’s optomising the supply chain, streamlining operations or or adapting to meet customers’ expectations and exacting requirements Byrne is committed and focused on finding the right solution. 

“We’ve assembled a team who consider the entire customer journey,” said Pat. “It’s humbling to look back at the projects and people our team have worked with over the past two decades. We take a lot of pride in seeing the positive impacts our partnerships have made – not just on the immediate, day-to-day operations, but also on long-term business resilience. 

Looking across the entire Byrne Group, the KSA market is where we have seen the greatest market development, particularly over the past ten years. Looking ahead, The Kingdom of Saudi Arabia is an area of exceptional opportunity to expand our operations even more, with additional depots and product lines to be considered. It has been a rewarding journey for us all so far and we look forward to seeing where the next 20 years will take us.” 

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W: www.alaincharles.com

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