Jesus Hernandez, senior vice president for EMEA at AVEVA, shared a compelling overview of the company’s strategic priorities and technological ambitions during a recent discussion at ADIPEC 2025.
Central to his message was AVEVA’s dedication to harnessing the power of industrial data, striving to “digitalise the whole asset lifecycle,” a process he views as essential for shaping the industry’s future.
Explaining their signature offering, Hernandez said, "One of the key differentiators of CONNECT, AVEVA's industrial data platform is its ability to integrate the whole asset lifecycle." He envisions this integration not merely as a technical feat, but as a means to ensure smoother transitions from “idea to design, build, operate, and optimise,” thus ensuring all stakeholders can capture and share vital information with ease.
Key to AVEVA’s innovation strategy is the digital-twin framework, which Hernandez notes will enable seamless data transfer to the CONNECT industrial intelligence platform in the cloud. This architecture enhances data availability, lowers on-premise infrastructure costs, and supports more accurate, scalable analytics across digital-twin use cases, ultimately allowing decisions to be informed or even automated through AI-driven actions. By providing virtual representations of engineering, operational, and maintenance environments, the approach equips organisations to make faster, better-informed decisions that advance both sustainability and operational performance.
According to Hernandez, “AI is not a plug and play technology. For AI, you need human intervention.” He underscored that building effective AI solutions means drawing on real industrial know-how and collaborating closely with those who intimately understand their assets. “The right skills are not only technological skills,” he said, “but also industrial skills.”
Energy efficiency and intelligent resource management were also in focus. Using data centres as a case in point, Hernandez likened them to factories, rich with opportunities for optimisation. “You have, as well, an opportunity to manage the energy consumption,” he remarked, outlining how AVEVA’s platform not only monitors energy use, but also delivers actionable insights to drive improvements.
Hernandez also highlighted that AVEVA’s solutions are not confined to a single sector, they support industries ranging from pharmaceuticals to metals, from mining operations to environmental initiatives.
Through a blend of technology, human expertise, and a relentless commitment to improvement, Hernandez emphasises that AVEVA’s leadership in the evolving industrial landscape is driven by advanced technology, where the value of data must always be realised with “human intervention” at its core.
AVEVA’s human-centric approach to digital transformation
