Angela Haverly (AH), business analyst, Haverly Systems, speaks to Oil Review Middle East (ORME) about how the companys software can help refiners optimise their operations while emphasising innovation and customer satisfaction
ORME: How does your software help refiners to optimise their operations? Are there any particular examples you would like to highlight?
AH: Haverly Systems provides process industries worldwide with a complete line of decision support systems. We provide real solutions to everyday situations, ensuring profitable, low-cost operational decisions. Since 1962, our systems have been essential to the optimum operations planning, scheduling, and economic forecasting of our software users.
Our premier planning application, GRTMPS, delivers state-of-the-art technology for solving complex, non-linear planning models. GRTMPS is used to determine optimal solutions in refining, petrochemical, energy, manufacturing, and other industries. Refineries use GRTMPS to optimise their planning, select feedstocks, maintain performance control, and perform strategic studies.
Long term clients of our premier optimisation and planning tool include companies such as Natref, Sasol Oil, Sogara in Africa/Middle East, Pertamina, Sinopec and SRC in Asia, Pemex, Suncor, and Wood in North America, and Eni, Exxon Mobil, Hellenic Petroleum, Petrogal, Total, Varo, and others in Europe. We also have other software platforms for crude assay management, crude oil scheduling and crude oil evaluation.
Our Crude Assay Management tool is a comprehensive family of applications, databases, and services dedicated to crude assay management. With H/CAMS, refineries and producers can access and process any number of crude assays, graphically smooth, extend, and compare property curves and determine the best mix of crudes to meet property specs. H/COMET is our revolutionary web application that allows for quickly comparing and evaluating crudes.
Crude oil analysts, traders, and marketers can use the Netback tool to value crudes at any refinery or market and compare opportunity crudes, finding incremental per barrel marginal values. Our scheduling tool, H/Sched allows refineries to schedule the operating decisions of liquid hydro-carbon streams through tanks, process units, terminals and pipelines. With this system, refineries can accurately model operating constraints such as compositions, qualities and capacities of feedstock, rundown and product streams as they are scheduled through the tanks, process units and blenders in a refinery.
ORME: How do you view the market for your products in the Middle East, and how are you looking to develop your business in the region?
AH: Currently in the Middle East, we have several companies using our premiere optimisation planning tool along with a few using our crude assay management and crude oil evaluation tools to make quick decisions regarding crude oil purchases and valuing crudes in the market. There is an opportunity for refineries, crude oil producers, traders, analysts, marketers, strategic consultants, and others to use our tools to help them optimise their operations.
ORME: How important is innovation and R&D to your company, and are there any areas which you are focusing on developing new products?
AH: Among Larry Haverly’s many achievements is the unique culture and ethic he created within the company he founded. Haverly Systems was founded upon innovation and thus it is our main core value. Our core values are to emphasise innovation, emphasise excellence, emphasise customer satisfaction, and treat clients with respect by treating them as partners. We believe that technology change is rapid. We cannot be content with the status quo, we must always continue to learn and never stop innovating.
A recent way in which we are focusing efforts on long term development is in integrating our products for a digital refining future. Continuous efforts have been made to develop links and automate communication between H/CAMS, GRTMPS and HSCHED and also third-party tools to simplify users’ daily tasks adding accuracy and decreasing errors risk. By integrating tools, refineries can make better more informed decisions at a faster pace.
ORME: Would you like to comment on the relationship with your clients and customers, and the importance of customer collaboration?
AH: As mentioned above, one of our core values is to treat clients with respect, to trust them and to consider them partners. Clients and Haverly staff are partners in this great adventure of developing solutions to challenging problems. Every opinion is worthy of serious consideration. The best solutions are often the result of collaboration. This mentality has allowed us to not only have long term satisfied customers but also we believe it is how we will continue to be successful in the coming years.
