IBM’s new Middle East and Africa Digital Sales Center in Cairo aims to work with clients to transform business in Egypt using cloud, Big Data and analytics, mobile and social technologies
The centre, part of a broader three-year agreement with Egypt, is a US$3mn investment that would also provide sales and services to customers and partners in 70 countries across the Middle East and Africa (MEA) region. The facility is first of its kind for IBM in the region, the information technology company said.
The centre was part of a drive by IBM to enhance communication with customers through digital and social platforms. The centre would provide services to IBM clients in Arabic, English, French and Portuguese and use IBM technology to improve engagement. The sales representatives could utilise IBM business analytics in a real-time evaluation of information from all relevant sources and expertise to support the creation of the clients’ cloud solution.
Noha Adly, first deputy to Egypt’s minister of ICT, said, “The announcement reinforces Egypt’s position as a growing market in the field of service delivery and the job opportunities brought by foreign direct investments, which in turn are driving growth in the local economy.”
Bruno Di Leo, senior vice-president of IBM Sales and Distribution, added that Cairo joined Dublin and Dallas as home to the most innovative IBM sales centres worldwide.
“The centre will allow us to engage clients across any channel in a very modern, rapid and fluid way. I envision the centre becoming a key driver of digital innovation in Egypt and across the region,” he added.
With the enhanced digital engagements, social media tools and processes within the centre, representatives would also be able to collaborate more easily with their peers and IBM industry specialists, IBM revealed.
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