Measurement engineering specialist intensifies its presence in the Middle East in a joint venture with the Abudawood Group
Endress+Hauser will establish a joint venture with Abudawood Group, a Saudi sales company, to increase its local market presence.
The new Endress+Hauser sales center, Endress+Hauser Arabia LLC, is a joint venture between the Endress+Hauser Group and Anasia, sister company to the Abudawood Group. Both companies have cooperated closely and successfully in Saudi Arabia in the past.
The new sales centre will start business with 35 people and will operate from three locations. With headquarters in the coastal town of Al Khobar, two other offices are located in the capital, Riyadh, and in Jeddah.
A service base will be maintained at the Jubail petrochemical complex. Next to the oil & gas industry, power generation, water & wastewater and seawater desalination are other important industries.
Craig Horan will assume responsibility as General Manager. The new sales centre will be supported by the Endress+Hauser Middle East Support Centre in Dubai.
“Our aim is to be closer to our customers in the rapidly growing Middle East markets,” said Michael Ziesemer, COO of the Endress+Hauser Group.
