Endress+Hauser set to boost Middle East business

Endress HauserEndress+Hauser has established the organisation's Middle East presence to boost the company's business in the Arabian Peninsula 

The new organisation, headquartered in Dubai, aims to lead and support all regional solutions, sales and service activities, including Endress+Hauser sales centers and sales representatives in the Middle East region.

Endress+Hauser Middle East is expected to complement and optimise the existing sales and service structures. The reorganisation is designed to ensure the Group’s sustainable success in the region. 

New regional leadership 

Effective 1 July 2020, Tariq Bakeer assumed overall responsibility for the region as regional managing director of Endress+Hauser Middle East. Tariq Bakeer will be supported by a regional management team committed to effectively implementing the new structures and processes. 

Members of the regional management team are David Hewitt (regional director, sales and projects), Eben Philip (regional director, supply chain and operations), Jay Menon (regional director, controlling) and Fuad Al-Sharif (regional director, human resources). The marketing and strategic service and solutions positions will be filled soon. The team represents the respective functions regionally.

 “The well-established set up in the Middle East is amended to increase customer proximity, ensure ongoing high quality of sales and service operations, expand all customer-focused activities and create a lean and future-oriented business,” Tariq Bakeer stated.

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