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Technology and innovation are at the core of Baker Hughes' UAE strategy. (Image source: Alain Charles Publishing)

At the Make It In The Emirates forum in Abu Dhabi this week, Mohamed Nounou, account executive at Baker Hughes, highlighted the company’s investments and strategic capabilities in the UAE, demonstrating the country's potential as a global technology hub

"There is no better place than the UAE to really craft strategic partnerships," Nounou said, underscoring the country's unique business environment.

The company has established multiple state-of-the-art facilities across the UAE, each serving critical sectors in the energy and industrial technology landscape.

Their completions and wellbore intervention manufacturing facility, inaugurated in 2009 in the UAE, spans 10,000 sqm and produces 19,000 units annually, exporting specialised equipment to Africa, the Middle East, Asia, and Latin America.

"It's also worth mentioning that we are taking our global operational excellence and HSE experience and trying to make sure we bring it into this facility.  We are making sure that we really try to put all the innovation that we have, and lessons learned across the board into this facility as well," said Nounou. 

Another highlight is the recently inaugurated surface pressure control wellhead facility, which not only serves regional markets but has also prompted Baker Hughes to move its global headquarters for this business segment to Abu Dhabi.

"We've been enabled to build this facility by ADNOC," Nounou said, highlighting the critical role of strategic partnerships.

Technology and innovation are at the core of Baker Hughes' UAE strategy.

The company has forged critical partnerships with AIQ to drive AI solutions in the upstream industry, including a groundbreaking rate of penetration optimisation project that aims to transform drilling efficiency through real-time recommendations.

Their digital solutions facility, established in 2015, demonstrates commitment to technological advancement, featuring 20,000 sqm of integrated manufacturing, engineering, testing, and cybersecurity capabilities.

The facility supports digital transformation by offering services across asset performance management, industrial IoT, cybersecurity, and control systems, reflecting a strong alignment with the UAE’s push for smart industry.

Beyond oil and gas, Baker Hughes is expanding its industrial technology footprint, engaging with diverse stakeholders like Tata, Emirates Nuclear, and Emirates Global Aluminum.

The company is also supporting decarbonisation and clean energy goals through its work in hydrogen, geothermal energy, and carbon capture utilisation and storage (CCUS).

"We really believe in AI and the power of digital," Nounou stated, reflecting the company's forward-looking approach. 

Fugro will launch its GroundIQ approach at IGIC 2025. (Image source: Fugro)

Geo-data specialist, Fugro, has announced participation as one of the primary geotechnical sponsors at the second edition of the International Geotechnical Innovation Conference (IGIC) 2025, taking place on 5 and 6 May in Jeddah, Saudi Arabia

Organised under the theme ‘Shaping the World Beneath: Fostering Sustainability, Innovation and Resilience in Geotechnics’, the event will bring together industry stakeholders from around the world to discuss geotechnical engineering and infrastructure development.

Fugro will leverage the stronghold of IGIC 2025 to launch its GroundIQ approach, an unique solution that provides comprehensive ground investigation and monitoring capabilities. It uses advanced geotechnical expertise and cutting-edge technologies to reduce uncertainties related to subsurface conditions, enabling clients to make well-informed decisions, mitigate project risks and prevents costly overruns from the early planning stages.

As Saudi Arabia accelerates its ambitious Vision 2030 agenda, sustainable and resilient infrastructure plays a crucial role in shaping the Kingdom’s future. Fugro’s solutions support the development of essential infrastructure, such as bridges, buildings, stadiums, roads, tunnels, and coastal developments, throughout their entire lifecycle.

Jurgen Fitschen, country manager for Land in Saudi Arabia, Fugro, said, “We are excited to join the second IGIC event as Saudi Arabia embarks on a transformative journey, blending tradition with innovation and sustainability. This vision presents significant opportunities for advancing infrastructure that is both resilient and forward-thinking.”

MEE will add a new Battery and e-Mobility sector this year. (Image source: Informa Markets)

The 49th Middle East Energy trade show will run from 7-9 April across 16 halls at the Dubai World Trade Centre (DWTC) – two more than the previous edition

The additional space will include a host of new features, including a sixth product sector – Battery & eMobility – and a dedicated hall for exhibitors within the battery and eMobility space.

“Middle East Energy has always been at the forefront of innovation, and 2025 is no exception,” said Mark Ring, group exhibition director for the energy portfolio at Informa Markets. "With our expanded footprint, showcasing regional and global market-leading products and services, the addition of The Battery Show, and a strong line-up of conferences, Middle East Energy 2025 is set to redefine how we address the region’s energy needs and promises to power the future, connect innovators, and drive meaningful change across the entire spectrum of the global energy landscape from a single location."

The event will be held under the patronage of the UAE Ministry of Energy & Infrastructure, reinforcing it as a cornerstone of innovation and collaboration in the energy industry, and underlining its commitment to fostering collaboration, driving advancements, and supporting the Middle East and Africa’s energy transition.

Battery Show debuts with entire hall takeover

Spanning an entire hall, this 13-year-old global platform – The Battery Show will showcase game-changing battery technology and powerful solutions, bringing together engineers, business leaders, industry-leading companies, and disruptors.

The Battery Show Conference will dive into crucial topics such as the impact of electrification on the automotive sector, advanced materials for electric vehicle manufacturing, and alternative battery technologies, offering attendees a rare chance to connect with industry thought leaders.

The exhibition’s expansive knowledge programme will host six CPD-accredited, free-to-attend conferences. They are: The Middle East Energy Leadership Summit; the Technical Seminar; Intersolar & ees Middle East Conference; Global Innovation Forum; Africa Business Leaders Forum; and The Battery Show Conference.

The 2025 event has also accrued an impressive line-up of major sponsors, including Alfanar, The Riyadh Cables Group, Baudouin, MEMF, Bahra Electric, Ducab, Su-Kam, Al Ojaimi, LTC Group, Eastman, Riello UPS, Jeddah Cables Company, and AquaVolt Solutions.

To find out more about Middle East Energy, visit: www.middleeast-energy.com

To register for Middle East Energy, visit: https://middleeast-energy.me/3WZ5Fd3

This two-day programme is an opportunity to identify risk patterns and human error reduction techniques. (Image source: SafeStart)

Time is running out! Don’t miss your chance to attend the SafeStart Trainer Certification Level 1 Course in Dubai, UAE, on 18–19 February 2025

This immersive two-day programme is your opportunity to:

✅ Enhance workplace safety and reduce incidents
✅ Gain expert insights into human factors and critical errors
✅ Become a certified SafeStart trainer and lead safety transformations in your organisation

Location: Media Rotana, Hessa Street, Dubai, UAE
Time: 8:00 AM – 4:00 PM

What past global participants had to say

 “My perspective on safety has completely changed!” – L.V., Guadalajara, Mexico

“SafeStart concepts have taken my safety awareness to the highest level. More importantly, they’ve made me realise that safety is for life, not just for the workplace.” – B.S., São Paulo, Brazil

SafeStart is a globally recognised safety awareness process that helps organisations create a lasting culture of safety excellence. This course will provide you with practical tools and strategies to drive real change.

Limited seats available – register now!
https://events.offsnet.com/SafeStartTrainerCertificationWorkshop#/

Looking forward to seeing you in Dubai!


Larry Wilson
SafeStart Author and CEO

The show will feature a dedicated hall for exhibitors within the battery and eMobility space this year. (image source: Informa Markets)

Middle East Energy is powering up with new features, product sectors and industry conferences

The 49th Middle East Energy exhibition will run from 7-9 April across 16 DWTC halls – two more than the previous edition. The additional space will include a host of new features, including a sixth product sector – Battery & eMobility – and a dedicated hall for exhibitors within the battery and eMobility space.

Middle East Energy has always been at the forefront of innovation, and 2025 is no exception,” said Mark Ring, group exhibition director for the Energy Portfolio at Informa Markets. “With our expanded footprint, showcasing regional and global market-leading products and services, the addition of The Battery Show, and a strong line-up of conferences, Middle East Energy 2025 is set to redefine how we address the region’s energy needs and promises to power the future, connect innovators, and drive meaningful change across the entire spectrum of the global energy landscape from a single location.”

The event will be held under the patronage of the UAE Ministry of Energy & Infrastructure, reinforcing it as a cornerstone of innovation and collaboration in the energy industry, and underlining its commitment to fostering collaboration, driving advancements, and supporting the Middle East and Africa’s energy transition.

Battery Show debuts with entire hall takeover

Spanning an entire hall, The Battery Show will showcase game-changing battery technology and powerful solutions, bringing together engineers, business leaders, industry leading companies and disruptors.

The Battery Show Conference will dive into crucial topics such as the impact of electrification on the automotive sector, advanced materials for electric vehicle manufacturing, and alternative battery technologies, offering attendees a rare chance to connect with industry thought leaders.

The exhibition’s expansive knowledge programme will host six CPD-accredited, free-to-attend conferences. They are: the Middle East Energy Leadership Summit; the Technical Seminar; Intersolar & ees Middle East Conference; Global Innovation Forum; Africa Business Leaders Forum; and The Battery Show Conference.

The 2025 event has also accrued an impressive line-up of major sponsors, including Alfanar, The Riyadh Cables Group, Baudouin, MEMF, Bahra Electric, Ducab, Su-Kam, Al Ojaimi, LTC Group, Eastman, Riello UPS, Jeddah Cables Company, and AquaVolt Solutions.

To find out more about Middle East Energy, visit: www.middleeast-energy.com

To register for Middle East Energy, visit: https://middleeast-energy.me/4jduIT1

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