In The Spotlight
Hannes Liebe, regional president, APJMEA at IFS, discusses Middle East business prospects and the evolution of industrial AI in advance of IFS Connect Middle East & Africa 2025, the company’s flagship customer and partner event
IFS, a global leader in industrial AI, sees strong prospects for growing its business in the Middle East, as Liebe explains.
“The Middle East right now is at a crossroads, following years of growth. Through AI, I believe we’re entering into a new era – the next industrial revolution. In the context of oil and gas, while the long term forecast for oil is generally downwards, at the same time natural gas and LNG are growing, along with new energies such as renewables and hydrogen.
“So the Middle East, with its appetite and ambition to lead the world in this new industrial era, plus the backdrop of what we see in oil and gas, makes this a very interesting opportunity for a solution provider like IFS, with our domain expertise and a similar level of ambition to lead our customers and industry into the future.”
He notes IFS’s focus on six asset-heavy industrial sectors – energy, utilities and resources; manufacturing; construction and engineering; aerospace and defence; services industries and telecommunications – and has always focused on execution.
“In asset-heavy industries, the software has to do the job. It’s not technology for technology’s sake. That is particularly the case in oil and gas, given the price constraints. It’s about uptime. It’s about the lifespan and serviceability of the assets. So it is a very important topic, and we have market-leading solutions to help customers optimise across their asset lifecycle.”
“It’s similar for the growing gas and LNG sector. Where do you invest the capital? How do you do the capital planning around this? How do you do maintenance for these assets? Predictive maintenance will become the rule, so you need a software platform that does this.”
Turning to the third area of new energies and hydrogen, he stresses that sustainability needs to be looked at from a business rather than a CSR perspective; there has to be a tangible ROI.
“If I invest in these emerging areas, how will they deliver the ROI that I need?
“All this is software related. It’s a big opportunity for IFS, and that’s why we are investing heavily in the Middle East.”
Approach to industrial AI
Discussing the company’s approach to industrial AI, he says “Industrial AI means contextual AI. This is all about AI in business context. We start from the business problem and the business process, and then look at the technological remit to resolve it. AI provides new capabilities that we didn’t have before. It is not about technological gimmicks, but to support the execution, to get the job done. In that way, it’s not about technology, it’s about business process.” It is this approach that has primed companies such as IFS to be very successful in this space where others have fallen, with a recent MIT study finding that 95% of generative AI pilots at companies are failing.
Discussing the challenges to AI adoption, Liebe highlights legacy systems and fragmented data, and the issue of trust. “If I were in oil and gas, I would be sceptical if it were just about the tools, the next tech. Can I really trust what that tool delivers to me? In an industrial context, if your prediction is wrong, it could have catastrophic consequences. The trust element only comes if it is executions and operations related; it cannot be just a tech tool. As with any technological innovation, the legacy will always drive us, but there’s also a mindset issue; the softer part of technological adoption will play a role. And I think we all have a journey to walk, on the supplier side as well as the customer side. We are in this together.
“What makes the difference in AI? The best way to summarise this is ‘dreams and details’. It needs ambition in the dream, and the rigorous focus on details to create the trust.”
Liebe highlights the company’s initiative with Nexus Black, whereby a world-class team of AI engineers are working with the customer to create AI-based solutions that solve real-world problems, in a scalable, reliable and trustworthy way.
A recent report from IFS highlighted that the evolution of industrial AI is creating a shift in business models, changing how businesses are run, automating maintenance, predicting disruptions, optimising supply chains, and facilitating intelligent decision-making across field service, asset management, and manufacturing. Elaborating on this, he comments, “Many companies are shifting their model to outcome-based revenue streams, meaning that predictive maintenance will become the rule. AI will fuel this, so we will see business model transformations and new revenue streams being enabled through the power of AI.”
Giving a specific example from the oil and gas sector, he highlights the company’s partnership with TotalEnergies, which will see all the energy company’s assets, from exploration and production to refineries and chemicals, moved into one platform through IFS Cloud, for streamlined asset management and servicing. When fully implemented, more than 13,500 users globally will be enabled to perform asset maintenance.
“It’s only by bringing all these assets together that you can truly optimise and make full use of AI,” he explains. “You can automate and create scale. This is an example of where IFS can truly help.”
IFS Connect Middle East & Africa
Turning to the IFS Connect event in Riyadh and how IFS will support the Saudi Vision 2030 strategy, he comments, “At its core, Saudi Vision 2030 is an example of ambition, urgency and sustainability. That is fully in line with how we think. We have that sense of urgency, but we want to show a commitment as well by building local talent, local partnerships, local presence. So we have moved our regional headquarters to Riyadh, and are partnering with local companies to strengthen our presence and enhance our capabilities. Moving our regional event for the Middle East and Africa to Riyadh is also testimony to this. The ambition in Saudi is palpable, and we want to be a part of it.”
With the theme “Powering Vision 2030: Industry-Centric Innovation for National Transformation”, IFS Connect will showcase how IFS’s industrial solutions & Industrial AI are enabling organisations in the region achieve tangible business outcomes and accelerate their contribution to national visions.
It will provide a valuable opportunity to share real stories with real customers, Liebe says, highlighting the company’s customer focus. It will also provide actionable value in the industrial context, with breakout sessions for each of its industrial verticals, where customers can share their experiences with their peers.
“Thirdly, it’s about inspiration, coming back to the dreams and details,” he concludes. “We all have to dream together, no-one has it all. And there is no better way of doing this than in an industry event context.”

A comparison of the downgoing mirror RTM using pre-processed data (top), acoustic MP-FWI imaging reflectivity (middle), and elastic MP-FWI imaging reflectivity (bottom). (Image source: DUG)
High impedance contrasts a problem? Never fear. DUG Elastic MP-FWI Imaging is here!
DUG Elastic MP-FWI Imaging is a unique approach to seismic processing and imaging which turns the traditional paradigm on its head. It replaces not only traditional processing and imaging workflows, but also the subsequent inversion workflow for elastic rock properties.
The traditional processing workflow involves the testing and application of dozens of steps such as deghosting, designature, demultiple and regularisation, which are all designed to overcome the limitations of conventional imaging. These workflows are complex, subjective, and very time-consuming due to their serial nature and they rely on many assumptions and simplifications. All of these issues impact the output data quality. The resulting, primary-only data then undergoes a similarly complex model-building workflow to derive an estimate of the subsurface velocity, which is used for depth imaging. Post-migration processing is performed before the pre-stack reflectivity undergoes another workflow to derive rock properties that feed into quantitative interpretation, also relying on simplifications of the actual physics. As a result of these workflows, projects can take many months to years to complete.
Elastic MP-FWI Imaging accounts for both compressional and shear waves, handling variations in seismic wave dynamics as a function of incidence angle, including in the presence of high impedance contrasts and onshore near-surface geological complexity. Multiples and converted waves are now treated as valuable additional signal, increasing sampling, resolution and constraining the inverted parameters.
As well as three-component reflectivity and velocity, DUG Elastic MP-FWI Imaging enables the estimation of fundamental rock properties like P-impedance, density and Vp/Vs from field data, without the need for a secondary amplitude variation with angle (AVA) inversion step. DUG Elastic MP-FWI Imaging simultaneously resolves not only subsurface structural features but also quantitative rock property information while avoiding the need for extensive data pre-processing and (post-imaging!) AVA-inversion workflows.
Here we consider an OBN dataset from the Gulf of America where water depths are approximately 2 km. In the figure at the top we see a comparison of the downgoing mirror RTM using pre-processed data (top), acoustic MP-FWI imaging reflectivity (middle), and elastic MP-FWI imaging reflectivity (bottom). We can immediately see the improvements that the MP-FWI imaging approaches bring over the conventional RTM with respect to resolution and illumination. The elastic MP-FWI imaging result has obviously produced the superior image around the high-impedance contrast caused by the salt, and the structures beneath it.
A complete replacement for traditional processing and imaging workflows is no longer a stretch of the imagination. Visit dug.com to see more outstanding DUG Elastic MP-FWI Imaging results.
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The event will address the security challenges in the Middle East oil and gas sector, and how Pelco solutions can help.
Looking to supercharge your oil and gas security?
From desert facilities to offshore platforms, Middle East oil and gas sites require video security built to withstand extreme heat, corrosion and hazardous conditions.
Join Pelco for an exclusive online discussion on 16 September, 3pm GST to gain actionable insights into the industry’s top security challenges, and learn how Pelco’s ruggedised camera systems, designed for extreme environments, are rising to the challenge.
At the session, entitled “Eyes on efficiency: how Pelco can transform oil and gas operations,” discover how you can
• Protect assets in extreme and hazardous conditions
• Improve regulatory compliance and worker safety
• Minimise downtime, enhance operational efficiencies and reduce losses
• Future-proof and optimise security operations.
The expert panel will provide insights and real-world use cases demonstrating how the Pelco portfolio is transforming security ROI in oil and gas, from explosion-proof, long-range and AI-powered camera systems, legacy system integration and predictive safety alerts, to halo sensors for safety in zones where cameras can’t go.
Speakers are:
• Andy Shartzer, Technical Evangelist, Pelco
• Saqib Farooki, Middle East Oil & Gas Expert, Pelco
• Shamsheer Mohiuddin, Lead PMC Telecom Engineer, Kent PLC.
The session will be moderated by Louise Waters, Editor, Oil Review Middle East.
Don't miss this opportunity to gain actionable insights and position your operations for success. Book your place now and discover how Pelco can transform your approach to security.
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GPT Industries - Iso-Smart
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ADIPEC 2024 - Exclusive Interview with Joseph El Bitar, Hexagon
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ADIPEC 2024 - Exclusive Interview with Alexander van Veldhoven, Bapco Energies
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ADIPEC 2024 - Exclusive Interview with Friedrich Portner, Safeen Group
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ADIPEC 2024 - Exclusive Interview with Kevin Brilz, Fishbones
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ADIPEC 2024 - Exclusive Interview with Mohamed Malak, Fishbones
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ADIPEC 2024 - Exclusive Interview with Dileep Divakaran, SLB
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ADIPEC 2024 - Exclusive Interview with Eric Kjol, SLB
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ADIPEC 2024 - Exclusive Interview with Dmitry Shubenok & Aleksandr Dolgikh, North Side
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ADIPEC 2024 - Exclusive Interview with Adam Stephenson, AkzoNobel
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ADIPEC 2024 - Exclusive Interview with Frazer Young, Oil States
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ADIPEC 2024 - Exclusive Interview with Peter Foith, CS Combustion Solutions GmbH
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Exclusive interview with Maurits van Tol
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Rockwell Automation interview with Sebastien Grau
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Rockwell Automation interview with Michael Sweet
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ADIPEC 2023 - Exclusive interview with Wissam Chehabi, Fishbones
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Rockwell Automation interview with Kalypso’s Rodrigo Alves & Knowledge Lens’ Ganesh Iyer

Discovered and recoverable oil resources have increased by 5bn bbl over the past year, according to Rystad. (Image source: Adobe Stock)
Discovered and recoverable oil resources have increased by 5bn bbl over the past year, according to Rystad Energy’s latest research, primarily as a result of potential in Argentina’s Vaca Muerta play and the Permian Delaware basin in Texas and New Mexico
Global recoverable oil resources, including estimates for undiscovered fields, stabilised at approximately 1.5 trillion barrels. However Rystad has revised down its projection of yet-to-find resources due to a steep decline in frontier exploration, unsuccessful shale developments outside the Americas and a doubling in offshore costs over the past five years. Rystad Energy expects new conventional oil projects to replace less than 30% of production over the next five years, while exploration would replace only around 10%.
The world’s proven oil reserves currently amount to only 14 years of production. If future global oil demand increases, as forecast by OPEC, supply will struggle to keep up with demand, even at attractive prices for producers. However, if the energy transition continues to make inroads, future oil demand is expected to fall, particularly with the greater electrification of transport vehicles, as seen in China.
“Full extraction of these oil resources will require oil prices stabilising at higher levels and further estimate increases will require new technologies to lower production costs. Over the next decades, the capital needed will likely not be available to meet continuously increasing oil demand, service prices could skyrocket, and there will likely be limited appetite for innovations to sustain such high emissions from oil,” said Per Magnus Nysveen, chief analyst at Rystad Energy.
If oil demand rises over the next few decades, global recoverable resources will not offer the supply needed to meet it, creating a constrained economic environment that would not be able to compete with less capital-intensive energy sources. As a result, Rystad Energy does not expect oil demand to continue to grow steeply towards 2050.
“In a world with flat or growing demand after 2030, another oil super-cycle would be needed. This scenario would require a substantial increase in frontier exploration and drilling success as well as accelerated deployment of secondary recovery and full-scale development of non-core shale plays in North America and globally,” said Artem Abramov, deputy head of Analysis at Rystad Energy .
TotalEnergies has announced the start of the construction of the final two components of Iraq’s Gas Growth Integrated Project (GGIP) which it is operating alongside its partners Basra Oil Company and QatarEnergy
The 4-in-1 project comprises the recovery of gas that is currently flared at three oil fields in southern Iraq to supply electric power plants, the redevelopment of the Ratawi oil field, the construction of a 1 GWac (1.25GWp) solar farm and a seawater treatment plant. With total investment exceeding US$13bn, it aims to sustainably develop Iraq’s natural resources to improve the country’s electricity supply while contributing to its energy independence and reducing its greenhouse gas emissions. Following the start of construction of the 300 Mcf/d gas treatment plant and the 1 GWac solar facility at the beginning of this year, all parts of the multi-energy GGIP project are now in their execution phase.
Patrick Pouyanné, chairman and CEO of TotalEnergies, and His Excellency Saad Sherida Al-Kaabi, Qatari Minister of State for Energy Affairs, deputy chairman and CEO of QatarEnergy, met on 14 September in Baghdad with His Excellency Mohammed Shia al-Sudani, Prime Minister of the Republic of Iraq, and His Excellency Hayan Abulghani, Minister of Oil and Deputy Prime Minister, to announce the start of construction of the Common Seawater Supply Project (CSSP) and the full field development of the Ratawi oil field.
The CSSP will be built on the coast near the town of Um Qasr. It will process and transport 5 million barrels of seawater per day to the main oilfields in southern Iraq, thereby freeing up to 250,000 cubic meters of freshwater per day for irrigation and local agriculture needs. The plant will be operated by Basra Oil Company.
The Ratawi redevelopment was launched in September 2023. Phase 1 aims to increase production to 120,000 bpd and is expected to come on stream by early 2026. Phase 2 (full field development) will increase production to 210,000 bpd starting in 2028, with no routine flaring.
All 160 Mcf/d of associated gas will be fully processed thanks to the 300 Mcf/d Gas Midstream Project (GMP), whose construction began early 2025. The GMP, which will also treat previously flared gas from two other fields in southern Iraq, will deliver processed gas into the national grid where it will fuel power plants with a production capacity of approximately 1.5 GW, providing electricity to 1.5 million Iraqi households. An Early Production facility to process 50 Mcf/d of associated gas will start early 202,6 together with the Ratawi phase 1 oil production.
“We are delighted today to award the two final contracts of the Gas Growth Integrated Project, in particular the seawater treatment plant which has been long awaited by the oil industry in Iraq. In less than two years since the GGIP effective date in August 2023, TotalEnergies and its partners have fully executed their commitment towards the people of Iraq and launched all projects included in the multienergy GGIP projet, the best showcase of TotalEnergies transition strategy. All these projects will bring a significant contribution to the Iraq economy and employ during the construction phase 7,000 Iraqi nationals,” said Patrick Pouyanné. “Furthermore, I am proud to confirm that the first phase of the associated gas, oil and solar projects will start-up as soon as early 2026.”

ADNOC L&S will manage the transportation of up to 70% of Borouge's annual production. (Image source: ADNOC L&S)
Borouge Plc and ADNOC Logistics & Services Plc have partnered to boost the production and export of petrochemicals from the UAE, as Borouge prepares to ramp up production capacity
Borouge plans to increase production capacity by 1.4 million tonnes per annum by the end of 2026 through its Borouge 4 mega project, which will make it the world’s largest single-site polyolefin complex. The 15-year US$531mn service agreement, which will drive cost savings and efficiencies as well as enhancing Borouge’s supply chain network, covers port management, container handling, and feeder container ship services for the Borouge Container Terminal in Al Ruwais Industrial City, Abu Dhabi. ADNOC L&S will manage the transportation of up to 70% of Borouge’s annual production, deploying a minimum of two dedicated container feeder ships to transport Borouge’s products from Al Ruwais to the deepwater ports of Jebel Ali in Dubai and Khalifa Port in Abu Dhabi.
Hazeem Sultan Al Suwaidi, CEO of Borouge, commented, “This agreement builds on our longstanding collaboration with ADNOC L&S, a partnership that has been instrumental in meeting the evolving needs of our customers in high-growth markets. It brings significant benefits to Borouge; driving substantial operational cost savings and enhancing our Logistics Variable Cost (LVC), as well as complementing our existing rail operations and expanding the flexibility of our supply chain network. With the rapid increase in our production capacity, we are advancing our capabilities in delivering differentiated products and solutions efficiently, while keeping pace with rising global demand."
Captain Abdulkareem Al Masabi, CEO of ADNOC L&S, added, “This comprehensive container terminal agreement marks a major milestone in our successful partnership with Borouge, delivering on ADNOC L&S’ strategy to provide seamless, end-to-end logistics solutions that power the UAE’s industrial growth and export ambitions. By leveraging our extensive maritime and logistics expertise, we are ensuring that Borouge’s world-class petrochemical products reach global markets efficiently and competitively.”
Halliburton has launched the next-generationTuring electro-hydraulic control system, with bidirectional choking and built-in position sensors for fast and accurate flow control
Part of Halliburton’s of SmartWell intelligent completions technology, this system sets a new standard in reservoir flow control suitable for all completion applications, improving recovery and reducing well count.
The Turing electro-hydraulic control system facilitates fast zonal optimisation through integrated position sensors that help operators manage well performance with speed, precision, and confidence. Its simplified, flexible design reduces rig time, operational risk, and production delays to deliver measurable value to our customers.
Operators can remotely and selectively adjust zonal ICV positions in seconds. Built-in high-resolution sensors increase fidelity and expand choke position options. Fast, precise bidirectional control of the ICVs enables flow control from or into each zone without closing the ICV. This capability supports routine, active well optimisation and supports the adoption of fully automated, data-driven optimization technology.
Paired with the Clariti® digital reservoir management suite, the Turing electro-hydraulic control system provides customers with added insights and real-time advice on opportunities for well production and field optimisation. The system can manage up to 12 zones with three control lines, two hydraulic and one single-wire tubing-encapsulated conductor (TEC). The TEC line communicates with downhole sensors through the DataSphere permanent monitoring suite to eliminate additional lines and reduce subsea infrastructure costs.
“As the pioneer of SmartWell intelligent completions, Halliburton’s advancements in this technology strengthen our industry leadership. Our new Turing electro-hydraulic control system builds on that legacy. It empowers our customers to improve recovery, manage subsurface uncertainty, and achieve lower costs with greater operational efficiency,” said Maxime Coffin, vice president, Halliburton Completion Tools
Despite advances in digital technology, many oil and gas sites across the Middle East still rely on manual entry for tank and vessel inspections, resulting in days of downtime, high scaffolding costs and risk to human life
What if you could change all that with drone technology?
Inspections drones such as the Elios 3 are revolutionising the world of confined space inspections, improving safety, reducing downtime and enhancing operational efficiency.
Join us for an exclusive live webinar hosted by Flyability in association with Oil Review Middle East on ‘Transforming oil and gas operations with the Elios 3 drone’ on Tuesday 2 September at 2pm GST. Industrial experts will explain how drones such as the Elios 3 are transforming confined space inspections, and how you can integrate this technology into your operations seamlessly.
Key highlights:
Drone integration: learn how to safety and effectively implement drones in confined space
Safety and training: understand essential safety protocols and training strategies for your team
ROI: discover how to measure and achieve a strong return on investment with drone technology
Real world use cases: hear from the engineers using drone tech in the field on the impact Elios 3 is having on in oil and gas inspections.
Speakers and host:
Fabio Fata – senior sales manager, Flyability (moderator)
Eralp Koltuk – inspection lead engineer, Tüpraş
Danijel Jovanovic – director of operations, ZainTECH
Take your operations to the next level! Don’t miss out on gaining valuable insights into how drones can make inspections safer, faster and smarter .
From making inspections in hazardous confined spaces much safer to streamlining the whole process and providing valuable real-time data, you will get to see exactly how the Elios 3 is changing the game.
Sustainable technologies are attracting unprecedented attention across sectors, particularly as the global shift toward net zero intensifies.
From the increasing use of low-carbon hydrogen in industries like green steel to the development of alternative fuels and renewable energy solutions, companies are actively seeking viable pathways to decarbonise.
IDTechEx’s Energy & Decarbonisation and Sustainability Research Reports provide in-depth coverage of these trends, exploring cutting-edge technologies and their impact on various markets.
The steel industry’s role in emissions
Steel remains one of the most carbon-intensive industries, and demand continues to rise due to global population growth, accelerating industrialisation, the AI-driven expansion of data centres, and the rollout of renewable energy infrastructure. As a result, efforts to decarbonise steelmaking have become critical.
The traditional blast furnace route, still the dominant method for crude steel production, emits roughly 2.3 tonnes of CO₂ per tonne of steel produced. This poses significant sustainability challenges and is pushing regulators to tighten emissions controls and promote low-carbon alternatives.
Electric arc furnaces (EAFs), often used in steel recycling, offer a cleaner alternative. When powered by renewable electricity, EAFs can enable near-zero-emission steel production. This method is already in use and forms the backbone of green steel projects. When paired with direct reduced iron (DRI) technology, hydrogen can be used as a reducing agent instead of fossil fuels. IDTechEx’s report Green Steel 2025–2035 explores these technologies in detail, outlining their benefits, challenges and commercial potential.
Hydrogen as a low-emissions alternative
Green hydrogen, produced via water electrolysis using renewable energy, is emerging as a viable low-carbon energy carrier. It is particularly suited to sectors where electrification is difficult or inefficient. Companies already using hydrogen in industrial processes, such as chemical manufacturers, fertiliser producers and refineries, are expected to lead the early adoption of green hydrogen, given the relatively minor adjustments required to existing infrastructure.
Heavy industries such as steel and long-haul transportation are likely to be major consumers of green hydrogen up to 2040. Hydrogen fuel cells are gaining traction due to their faster refuelling times and longer range compared to batteries. In these cases, green hydrogen provides a sustainable energy source that aligns with decarbonisation goals.
Beyond 2040, green hydrogen is expected to play a growing role in power generation, aviation, and long-duration energy storage, though cost remains a key barrier. Progress in water electrolyser technologies will be crucial to scaling green hydrogen. Advances in component innovation and reduced dependence on critical raw materials will help drive adoption. IDTechEx’s report Materials for Green Hydrogen Production 2026–2036 covers the key technologies and suppliers supporting this evolution.
Green energy technologies rely heavily on advanced materials. Composite materials like carbon fibre offer the strength and lightweight properties needed for efficiency and durability. However, their own production processes can be energy-intensive and difficult to decarbonise.
Also read: Advanced tracer technology for CCS monitoring