SPX FLOW has launched its new Bran+Luebbe CEREX P-range pump for a high-quality, lower-cost alternative to its traditional Bran+Luebbe pumps

The new Bran+Luebbe CEREX P-range pump is designed for high-pressure applications up to 103 Bar, and all pumps are fitted with special PTFE diaphragms designed to ensure a long-life product with lasting 

Unlike the NOVADOS range of Bran+Luebbe pumps, the CEREX range is a standardised product that ensures low cost and instant availability. 

SPX FLOW anticipates that the new high-quality, low-cost and ready-made pumps will be very popular with the oil and gas industry, which has seen a flurry of new projects starting in recent months due to an upturn in the market. 

Peter Sahai, commercial director Bran+Luebbe, a brand of pumps produced by SPX FLOW said: “SPX FLOW recognises that today’s changing oil & gas industry calls for rapid-fire responses and efficient, cost-effective solutions. That’s why we’re excited to launch our new CEREX P-range of pumps, which tick those criteria by being high-quality, low-cost and instantly available.”

Bran+Luebbe is a brand owned by SPX FLOW since 2001, and has been manufacturing pumps since 1932.

Microsoft and Halliburton has announced plans to enter into a strategic alliance to drive digital transformation across the oil and gas industry

The relationship will combine the expertise of a global leader in cloud and digital transformation with a global leader in exploration and production science, software, and services.

“Halliburton is focused on delivering intelligent cloud solutions to drive the next generation of efficient oil and gas exploration and production,” said Jason Zander, corporate vice president of Microsoft Azure. "We are excited to bring the power of Azure’s hyperscale, hybrid and global cloud platform technologies to this alliance to enhance the value chain for our mutual customers."

Researchers and engineers from both companies will leverage and optimise Microsoft technologies in machine learning, augmented reality, user interactions and Industrial Internet of Things, as well as Azure's high-performant infrastructure and built-in computing capabilities to deliver tightly integrated solutions across the energy value chain. Areas of collaboration include: applying deep learning to reservoir characterisation, modeling and simulation, building domain-specific visualisation for mixed reality, creating highly interactive applications and fueling the digitalization of E&P assets.

As a first step in the alliance, Halliburton has made DecisionSpace^® 365 available on Azure, enabling real-time data streaming from IoT edge devices in oilfields and the ability to apply deep-learning models to optimise drilling and production to lower costs for customers. With the power of DecisionSpace^® on Azure, big compute and predictive deep-learning algorithms will help optimise field assets and enable next-generation exploration and deep-earth models by using software to fill gaps in sensor data, while reducing the number of steps and time required to render models.

“Halliburton is at the forefront of the digital transformation occurring in the E&P industry,” said Nagaraj Srinivasan, senior vice president of landmark and Halliburton digital solutions. “We believe open architecture and community-based innovation are necessary to drive this fundamental change and we’re proud to work closely with an industry leader like Microsoft to deliver tailored E&P digital business solutions to our customers across the globe.”

The breadth and depth of this collaboration will allow the companies to apply voice and image recognition, video processing and AR/Virtual Reality to create a digital representation of a physical asset using Microsoft’s HoloLens and Surface devices. Additionally, the companies will utilise digital representation for oil wells and pumps at the IoT edge using the Landmark Field Appliance and Azure Stack.

Microsoft Azure will also become Halliburton’s preferred public cloud provider for iEnergy^®, the oil and gas industry’s first global E&P cloud linking the oilfield to the office.

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