TGT challenges industry norms with business transformation

Diagnostic platforms TGT, the provider of in through-barrier diagnostics for the oilfield, has unveiled the business transformations in its sector

The company has turned the industry’s way of doing business on its head; shifting the commercial approach from ‘logging tools’ to ‘Flow’ and ‘Integrity’ application-led ‘Products’.

TGT has structured its new product-led offering into two areas–True Flow and True Integrity, each of which is a practical and symbolic extension of its ‘greater truth’ brand promise and represents what customers demand from their well systems, according to the company’s statement.

TGT’s new diagnostic systems use five proprietary technology platforms: Chorus, Cascade, Pulse, Indigo and Maxim, in various combinations to make the products.

Mohamed Hegazi, TGT’s CEO, said, “We’ve been pioneering advances in well diagnostics for 20-years and built an extensive portfolio of products, technology and customers. Our new offering will transform how our customers manage their wells, enable much better decision-making and boost asset performance”.

“All well systems are built to connect the right fluids to the right places. Flow and integrity are intimately linked and essential for safe and productive operations. That’s why we’ve organised our business into these two domains. This business approach means our products and diagnostic systems are relevant to all wells throughout their lifecycle,” he added.

Ken Feather, chief marketing officer of TGT, commented, “Tools are important but well systems are complex so accurate diagnostics require a more powerful approach. We have perfected ‘diagnostic systems’ that combine remarkable tools with the right methods, data processing and expert analysis to deliver accurate answers. Operators need answers they can trust, so we developed a complete range for every eventuality.”

“This exciting change marks a strategic pivot in our future direction as an oilfield service company. The industry needs a fresh approach, and our new offering supported by a totally new and distinctive brand identity provides an incredible potential to grow,” he concluded.

With its transformation efforts successfully implemented, TGT is now focused on championing the new category of barrier diagnostics to help operators manage safe, productive and profitable wells. TGT expects, among other developments, to launch further new products and system advances throughout 2019.

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
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